Delve into the immense potential of the frozen poultry meat market in Africa

Africa is often referred to as the "last blue ocean for consumption," with a robust growth momentum in its poultry meat market. Firstly, it is the demographic dividend and urbanization. The young and rapidly growing population, coupled with the urbanization process, is rapidly changing the traditional diet structure, leading to a surge in demand for animal protein, especially cost-effective poultry meat. Secondly, there is a shortage of local production capacity. Many African countries are limited by breeding technology, feed costs, and disease prevention and control, making it difficult for local production to meet demand, resulting in a high dependence on imports. Furthermore, cold chain infrastructure is improving. Cold storage and cold chain logistics networks in major cities and port areas are gradually being perfected, providing possibilities for frozen food distribution. However, challenges also exist, such as the variability of national policies and the high complexity of payment and customs clearance. We have established strategic cooperation with local powerful importers, leveraging their local networks and experience to jointly and steadily explore this future star market.